Selling your Service Successfully Course Details Venue: Halfway Inn, Nantagredig Date: 30/09/2010 Duration Time: 10.30am - 4.00pm Available Places: Lunch Provided: Yes Training Provider Marianne Pettifor, Frogmore Consulting Tourist Association Fees Members £25 Non Members £35 Cheques Payable to Gallu This course is heavily subsidised by Gallu and has a commercial cost of approximately: £104 Ensuring your business and the services you provide stand out from your competitors is what this workshop aims to achieve. With so many marketing communications being received customers often switch of to the actual message being sent. The secret to getting the right message to the right customer at the right time using the right communication is to ensure your message is in the language of the customer, and addresses the customer’s communication needs. Attendees on this workshop will be able to compile a written business description/overview which can be used for web sites, brochures, advertising and any marketing communication aimed at getting their messages through to the customer. The workshop will also cover the basics of marketing, your unique selling point and your position in the marketplace plus the generation of ideas on how to market your business. This interactive workshop is focused on outcomes so that the knowledge and skills gained at the workshop can be applied immediately in the workplace. A time-bound action plan will also be drawn up at the end of the workshop to ensure implementation. Outline Workshop objective:  To build on attendees existing selling skills, and bring them in line with best practice methods in selling their services verbally and through the written word. Module 1) Introduction to workshop and identifying areas of improvement  Welcome and introduction to course objectives  The reasons for lost sales in the your sector (icebreaker to determine general areas of improvement) Module 2) Preparation for sales This module will prepare the attendees for a selling situation both verbally and with the use of the written word.  What are your customer’s needs?  How will you address those needs?  What is your Unique Selling Point (USP)?  How will you market your business (what methods)  Can you identify customers sales objections and include solutions in the sales process  Gaining commitment to sell through the language of the customer Module 3) Selling  Each attendee will prepare a written business description/overview based on the buyer benefits to use for their: - Web site - News releases - Brochure - Flyers - Features - Etc Module 4) Action plan for future development Each attendee will be asked to make a commitment to addressing any development areas they have identified at the workshop in the form of an action plan for implementation. disclaimer