Attracting Customers Throughout the Year Course Details Venue: Hywel Dda Centre, Whitland Date: 18/10/2010 Duration Time: 10.30am - 4.00pm Available Places: Lunch Provided: Yes Training Provider Marianne Pettifor Tourist Association Fees Members £25 Non Members £35 Cheques Payable to Gallu Just satisfying customers is no longer enough with so many competitors in the market place customer loyalty is a stronger measurement of your competitive service advantage. Customer loyalty is not about forcing your customers to reuse your service, the reality is that customers who are delighted with your service will come back anyway. Customer wanting to return are often driven by behavior not convenience. Its about developing a bond with customers that changes the way they think about you. Finding new customers and encouraging existing customers to come back again and again make a business profitable and therefore attracting customers throughout the year is essential. The aim of this workshop is to recommend how a marketing function should be structured for attendees to deliver competitive advantage through their marketing. Database management will be reviewed to ensure the database is live, relevant, accurate and its purpose is beneficial. A communications plan will be drawn up and there will be a strong focus on customer loyalty. Outline Workshop objectives: To build on attendees existing skills in retaining customers and growing further sales through existing customers This workshop will assist attendees in taking a strategic approach to managing and retaining their existing customers with a view to gaining attracting customers throughout the year and therefore generating sales. Module 1) Understanding Marketing Management  Strategic marketing  Marketing Planning  Marketing Operations  Marketing communications Module 2) Customer Relationship Management  Applying customer relationship procedures and practices to collate customer’s details  Building your contact database  Creating a marketing communications plan to attract customers all year round Module 3) Implementing the communications plan  Choosing the correct method of communication (email, web site, letters)  Considering promotions via event related marketing and cause related marketing  Measuring the success of your communications through sourcing  Gathering customer feedback Module 4) Action plan for future development Each attendee will be asked to make a commitment to addressing any development areas they have identified at the workshop in the form of an action plan for implementation. disclaimer